Heather D. Matheney, CRPC®
Josh J. Bauer, CRPC®
1459 Interstate Drive Suite 205
Cookeville, TN 38501

Phone: (931) 526-3541 Toll Free: (800) 670-5902
Fax: (931) 528-2235


About CFS


 Our mission is to provide financial services to the public through trained and skilled professionals and to offer a variety of quality products and services that serve the best interests of our clientele.

 Cantrell Financial Services, LLC 

Established 1970

Financial Advisors

Heather D. Matheney, CRPC®
Financial Advisor
Voya Financial Advisors, Inc
Heather Matheney Financial Advisor

Mrs. Heather D. Matheney is a Managing Partner of CFS and an Investment Adviser Representative with Voya Financial Advisors, Inc. She strives to help each client feel more secure about their financial futures through planning, investments, and insurance. She started with Cantrell Financial Services in March 2002 as an intern and quickly began obtaining her licenses and moving into her current role of working with Clients and Registered Representatives.

Heather was born and raised in the Upper Cumberland. She married Chris Matheney in 2002 and they share a child, Bentley. She graduated in 2003 from Tennessee Technological University with a degree in Business Administration and an emphasis in Finance. She is series 7, 66, and 24 securities registered with Voya Financial Advisors, Inc and has her Life and Health Licenses.




Josh J. Bauer, CRPC®
Financial Advisor
Voya Financial Advisors, Inc.
Josh Bauer Financial Advisor

Mr. Josh Bauer joined our organization in May 2011 as an Investment Adviser Representative with Voya Financial Advisors, Inc. Mr. Bauer has worked with residents of the Upper Cumberland since 2004 and has proven that his holistic view to financial planning is conveniently aligned with Cantrell Financial Services' vision. Today's turbulent economic environment calls for advisors who strive to manage for today and plan for tomorrow. With this in mind, Mr. Bauer's practice focuses on asset accumulation & distribution plans as well as estate planning and risk analysis.

Josh Bauer, his wife Jennifer, and two daughters Kaitlyn and Taylor reside in Cookeville, Tennessee. Mr. Bauer is a graduate of the University of WI-River Falls where he graduated with an Agricultural Bachelor of Science degree with a focus on agricultural commodities and farm business management. He is Series 7 and 66 securities registered & Life and Health licensed. Josh Bauer joined forces with Cantrell financial Services as a veteran with 7 years' experience in the financial services industry. We believe Josh is a valuable addition to our organization and look forward to the additional opportunities his addition will bring.



Administrative Staff

Louella Gentry
Executive Assistant of Insurance Planning and Risk Management

Louella Gentry Executive Assistant 

Louella has been a part of our organization since April 1994. Her experience provides quick answers to most questions regarding insurance products, fixed new business, and customer service. Her experience dealing with a wide range of topics are essential to the growth of our organization.








Casey Bates
Administrative Assistant

Casey Bates Administrative

Casey joined our organization in January of 2019.  She serves as our front desk executive and assists Heather with administration for investment accounts.  She attended Brigham Young University in Idaho and received a Bachelor’s of Science Degree in Business Management with an Emphasis in Marketing.  Her organizational skills, customer service experience and marketing knowledge bring a new outlook to better serve our clients and representatives.